In November 2020, over 9.3 million Californians voted to approve the California Privacy Rights Act (CPRA) of 2020 with the passage of Proposition 24.
The CPRA is the strongest consumer privacy law ever enacted in the United States, and achieves broad general parity with the most comprehensive laws in other jurisdictions including Europe (GDPR), Japan, Israel, New Zealand, Canada, etc.
CPRA builds on existing California law passed in 2018 (the California Consumer Privacy Act or CCPA). Both laws were sponsored by the same group, Californians for Consumer Privacy, led by Alastair Mactaggart. Some of it goes into effect now, and the rest is phased in over the next 2 years, with final implementation in mid-2023.
Key components of the law include: